Rental companies can grow their business without unnecessary risks and costs by re-renting equipment through a partner. Instead of purchasing additional machines and being responsible for their depreciation, financing, storage and maintenance, you can source late-model units from a re-rental partner, fulfill the contract, and return the gear when the job is complete. In other […]
What is Equipment Re-Rental (for Rental Companies)?
Equipment re-rental for rental companies is a wholesale, business-to-business arrangement where a rental yard temporarily sources machines from a re-rental partner to cover demand without purchasing additional fleet. Instead of saying “no” when a customer needs a specialty unit, you re-rent the asset, fulfill the contract, and return the machine when the job is done. […]
Re-Rental Keeps You Selling During Equipment High Season
When demand spikes, the difference between keeping a loyal account and losing a job often comes down to your ability to quickly fill an order. Seasonal surge equipment re-rental gives rental companies a way to say “yes” when the in-stock fleet is fully committed—without taking on long-term financial and maintenance obligations. Instead of turning down […]
Telematics for Re-Rental Fleets
Telematics for re-rental fleets gives rental companies real-time visibility into location, run hours, fuel/battery status, and fault codes, so you can keep re-rented machines productive and resolve issues quickly. When demand spikes and you lean on re-rental to say “yes,” telematics keeps jobs moving and protects your margins. What is Telematics (and Why it Matters […]
Casey Brabham Joins ARS to Lead East Coast Expansion
The momentum continues at ARS — and we’re thrilled to introduce Casey Brabham as East Coast Regional Vice President. With more than 28 years in the equipment industry, Casey brings an unmatched perspective to the team. His background includes experience at a national rental company, time as the owner of an independent rental business, and […]
Guiding the Next Era of ARS: Jim Anderson Appointed President
Big things are happening at American Rental Services — and we are excited to announce a major milestone: Jim Anderson has officially stepped into the role of President. This isn’t just a title change — it’s a signal of what’s next. Jim brings a rare combination of strategic vision, financial expertise, and people-first leadership. With […]
HGAP Partners with ARS to Enter Re-Rental Market
American Rental Services (ARS), a growing re-rental company headquartered in Lansing, Michigan, has purchased a number of HGAP’s most powerful high- pressure portable compressors. ARS doesn’t use them itself; it is a re-rental company that makes equipment such as big booms and big reach telehandlers available to other rental companies, which then provides them to […]
Telehandler Suspended Load Hazards (Genie Safety Minute)
General Safety Tip-Over Hazards Traveling Placing the Load Genie Safety Minute is intended to facilitate health and safety discussions on the job site. For additional Genie Safety Minutes, visit https://www.genielift.com/en/aerialpros/. Always be sure to read your operator’s manual! Source: https://www.genielift.com/docs/default-source/default-document-library/en/safety-minutes/telehandler-suspended-load-hazards.jpg American Rental Services focuses on sub-renting aerial high-lift equipment to rental companies throughout North America. Partner with American […]