Rental companies across the U.S. know the demand cycle for aerial equipment is anything but predictable. One month may call for a surge of high-reach units, and the next may bring an unexpected lull. This makes decisions about whether to purchase additional machines especially challenging, particularly when it comes to premium brands like JLG boom lifts. These lifts are respected for performance, durability, and operator confidence—but they represent a major capital investment. That’s where re-rental becomes an effective strategic tool.
American Rental Services helps rental locations meet fast-changing demand by supplying clean, late-model JLG equipment without the commitment of ownership. Instead of taking on the financial weight of new units, companies can scale up or down fluidly, using re-rental to support customer contracts while protecting budget margins.
The Value of Re-Renting JLG Boom Lifts
JLG is known for its high-reaching, smooth-operating boom lifts with strong reliability across construction, industrial work, and commercial applications. Their telescopic and articulating models provide impressive outreach and control, which is why many contractors specifically request them by brand. Rental companies often want to carry more JLG units but hesitate when evaluating the upfront cost, storage requirements, and maintenance responsibilities.
Re-renting solves this problem. Through ARS, rental providers have access to JLG boom lifts in both articulating and telescopic configurations. Our available JLG rentals are showcased online and updated in our weekly newsletter so renters can easily find the right unit size and style when customers need them. These machines come ready for work with up-to-date service records, inspected safety systems, and fully functioning controls.
For customers requesting JLG models, the quality of the equipment often drives repeat business. Re-rental allows rental locations to serve those customers without buying additional fleet that may not stay consistently booked. Instead of waiting months or years to see return on investment, re-renting turns that customer demand into immediate revenue.
The difference between owning and re-renting becomes clearer when considering long-term expenses. Purchasing JLG equipment includes acquisition cost, freight, storage, insurance, depreciation, and ongoing maintenance. Downtime can also affect profitability if the unit sits idle during slower seasons. Re-rental, by contrast, eliminates nearly all of these financial pressures. ARS handles transport, servicing, and inspection, so rental companies receive equipment that is job-ready without tying cash to a machine that may not be fully utilized throughout the year.
Another advantage involves model diversity. JLG’s lineup includes everything from compact articulating lifts to high-capacity telescopic booms engineered for demanding industrial applications. Owning every variant is unrealistic for most rental locations, yet customers may occasionally need a specific model. Re-renting allows companies to expand their offerings instantly, enabling them to support more project types without buying rarely requested configurations.
The external support available from JLG also contributes to rental demand. Their equipment documentation, safety instructions, and product specifications are easily accessible online. Contractors know what to expect from a JLG machine, which is why many prioritize these lifts for reliability and operator familiarity. When rental companies can supply the brands contractors trust—even on short notice—they strengthen customer loyalty and position themselves as problem-solvers.
Re-rental also plays a critical role during peak season or regional job booms. When a contractor secures a large commercial project requiring multiple units, an owned fleet may not be able to fulfill the entire request. ARS gives rental companies the ability to say “yes” more often, even when fleet levels are stretched thin. This prevents customers from seeking equipment elsewhere and keeps rental revenue within the existing business.
For fleet managers calculating long-term strategy, flexibility matters. Re-rental provides a way to navigate fluctuating demand with less financial risk and fewer operational challenges. With ARS, rental locations gain access to high-quality JLG equipment that fits seamlessly into their offerings without altering fleet size permanently.
Need additional JLG boom lifts for your rental fleet? Re-rent premium articulating and telescopic JLG models nationwide through ARS.