When Ryan VanNest and Tom Saxelby combined their passion for and experience in the equipment rental industry in 2020 to form American Rental Services (ARS), a re-rental company with a specialized focus, the rental industry gained a valuable resource. These two industry veterans, whose relationships in the access industry span decades, saw an opportunity to help rental companies in North America find the right piece of aerial equipment for their customers’ applications.
For those not familiar with re-rental, the concept is quite simple. Here’s a common scenario to explain it: A contractor goes into his/her local rental company to request a specific piece of equipment, like a 180-foot boom lift. But because it’s such a large, specialized machine, the rental company doesn’t have that particular lift in its fleet. Not wanting to lose the rental opportunity, the rental company partners with a re-rental company, like ARS, to get the machine that will meet their customers’ needs — without investing in the larger, higher-reaching lift themselves. With re-rental, rental companies, and their customers can get the necessary machines on an as-needed basis.
This article was originally published in Rental Equipment Register magazine. To read the full article, visit https://www.rermag.com/aerial-lifting/aerial-equipment/media-gallery/21255816/industry-veterans-team-up-to-help-rental-companies-with-aerial-rerental.