Rental decisions are rarely about branded lift equipment alone. For contractors and fleet coordinators, the right lift depends on job-site conditions, task requirements, and availability. Skyjack, MEC, and JCB aerial lifts are often specified for different reasons than Genie or JLG aerial lifts, and understanding when these machines make sense helps ensure productivity and safety on site. Why OEM […]
Education
Boom Lift Rentals: When Articulating Booms Are the Smarter Sub-Rental Choice
Boom lifts are often the most versatile machines on a job site, but not all boom lifts serve the same purpose. For rental companies managing mixed fleets and sub-rentals, understanding when an articulating boom lift is the right solution helps prevent downtime, improve safety and strengthen customer relationships. ARS is an aerial lift subrental company based in […]
Boom Lift vs Scissor Lift Sub-Rentals: Choosing the Right Tool for Your Customers
Rental companies are often asked to recommend the right lift for a job, even when project details are incomplete or change midstream. Understanding the difference between boom lifts and scissor lifts is essential, especially when sub-rentals are used to fill fleet gaps. Choosing correctly protects productivity, safety, and customer trust. Looking for aerial lift rental […]
What is an Aerial Lift?
An aerial lift is any vehicle-mounted device used to elevate personnel, including: Extendable boom platforms, Aerial ladders, Articulating (jointed) boom platforms, Vertical towers, and/or any combination of the above. Aerial lifts have replaced ladders and scaffolding on many job sites due to their mobility and flexibility. They may be made of metal, fiberglass reinforced plastic, […]




